by Simone Schiavo | Feb 7, 2025 | Google Ads
In 2025, the digital advertising landscape continues to evolve at breakneck speed, and for Software as a Service (SaaS) companies, Google Ads branded search has become an essential tool. Not only does it reinforce brand presence and capture high-intent leads, but it...
by Simone Schiavo | Feb 6, 2025 | Google Ads
So, your SaaS brand is running Google Ads in 12 countries, your CTR is climbing, and life is good… until you notice a rogue ad from “BrandZilla” claiming they have “[Your Product] Best Alternative (But Cheaper!)” in Spain. Cue the internal panic. Trademark violations...
by Simone Schiavo | Feb 6, 2025 | Google Ads
Let’s play a quick game of “SaaS Marketing Nightmare Bingo”. Your branded search ads suddenly have a 40% lower CTR. Your sales team starts getting “Why is [Competitor] offering a ‘free trial’ of YOUR product?” emails. Your Google Ads bill keeps climbing, but demo...
